During the two weeks of the games, female athletes will get more screen time than they usually do—the rest of the year, all but four percent of airtime is dedicated to male athletics. In that short period of time, each Olympian needs to capitalize on media exposure and endorsements to fund the next four years of training. For women this has traditionally meant playing up sex appeal. These efforts can earn sponsorships—though not nearly as many as the men get.
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10. Amy Acuff
The website, AdMe. Welcome to feminism, Russia style. But the goalie looks anything but tough in flimsy black lingerie, her helmet discreetly held in her lap in place of a fig leaf. Alexandra Saitova , a curling champion, is ready for the cabaret, with a microphone positioned just short of nasty, while Yelena Nikitina makes it look as if stilettos are totally de rigueur for skeleton. Most of the women from other countries are disappointingly modest, however — with a few notable exceptions. What has attracted attention with the Russian athletes is not so much the scantiness of the attire as the blatant sexuality of the poses. Those days are long gone, of course, and Leninist puritanism seems to have gone out the window along with the red stars on the Kremlin towers. The Russians, of course, need all the positive PR they can get, to distract attention from the logistical nightmare that has engulfed the games. The Russian sports chicks may just do the trick. If their sports prowess equals their sex appeal, they should be bringing home the gold.
Katarina Witt, one of the greatest Olympic figure skaters, was the first female athlete to pose naked for Playboy. The December issue featuring her nude photographs was the second ever sold-out issue of the magazine. Some do it for the money and fame, some do it for a good cause, while other athletes do it because they are simply proud of showing their perfectly sculpted bodies. Whether posing nude is damaging or not for female athletes, is still a hot debate. Charlene Weaving states? By the way, did you know that ancient Olympians competed nude?
Sex verification in sports also known as gender verification , or loosely as gender determination or a sex test occurs because eligibility of athletes to compete is restricted in theory whenever sporting events are limited to a single sex , which is generally the case, as well as when events are limited to mixed-sex teams of defined composition e. Practice has varied tremendously over time, across borders and by competitive level. Issues have arisen multiple times in the Olympic games and other high-profile sporting competitions, for example allegations that certain male athletes attempted to compete as women or that certain female athletes had intersex conditions that gave unfair advantage. The first mandatory sex test issued by the International Association of Athletics Federations IAAF , the world's track and field governing body, for woman athletes was in July in the month before the European Championships in Belgium. All athletes were tested in their own countries. At the Olympics, testing was introduced in Sex verification —identifying athletes whose hormone levels are abnormal compared to others of their purported sex — can cause sex identity crises, elicit demeaning reactions publicly and privately , isolate athletes socially, and lead to depression and sometimes suicide. Initially, sex verification took the form of physical examinations. It subsequently evolved into chromosome testing, later testosterone level testing. It is not always simply checking whether a person's sex chromosome pair [a] is XX vs.