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Mark Becker and Jeff Peterson of Geneva Supply
With the acquisition, Geneva Supply has announced that the national musical instrument distributor will remain headquartered in Wisconsin. The company will shift business models to mainly focus on digital sales. While the store will no longer serve as a brick-and-mortar retailer, office space has been acquired by Geneva Supply for current staff who will retain their positions with the company. Since then, the company grew exponentially to become the 14 th largest distributor of musical instruments in the United States, thanks in part to the brands underneath the Cascio name; Archer Guitars, Union Drums and more.
The next stage
At a piano keyboard near the center of the store, a customer gently pieced together some pleasant chords as other customers, all masked, roamed through the numerous departments, side rooms and retail displays that have long defined the self-described "superstore. As had been the case for nearly three-quarters of a century prior to the onset of pandemic-related closures, the iconic music store was again open for business as of June Cascio Music, founded in , has simply begun another movement its already storied history, with some measure of "hope. The operator of what's perceived to be the largest music retailer in the Midwest — with its large storefront, at National Ave. Essentially, with its mid-winter petition in Waukesha County Circuit Court, Cascio was trying to set itself up for new ownership while seeking immediate relief from creditors. Initially, company officials hoped to have a deal in place shortly thereafter. Otherwise, the store was expected to close April While hardly a blessing in disguise, the pandemic may have bought the company some time. Instead of facing a firm spring deadline, Cascio has remained in receivership as an unspecified ownership arrangement continues to be composed. Regardless, for Johansen, the decision to reopen the store on June 24 was an important step for the company's goals of emerging from receivership.